The Thank You Economy by Gary Vaynerchuk

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The Thank You Economy by Gary Vaynerchuk

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Summary

Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets.

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The Thank You Economy by Gary Vaynerchuk

Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets.
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
SKU Unavailable
ISBN 13 9780061914188
ISBN 10 0061914185
Title The Thank You Economy
Author Gary Vaynerchuk
Condition Unavailable
Binding Type Hardback
Publisher HarperCollins Publishers Inc
Year published 2011-03-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.