The 1921 Annual of Advertising Art: the Catalog of the First Exhibition Held by the Art Directors Club by 0 Art Directors Club
The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, was judged by a jury that featured some of the era's most distinguished names in illustration and art, including Ashcan School painter Robert Henri; Charles Dana Gibson, creator of the Gibson Girl; and outstanding New York artist Joseph Pennell, among others.This reproduction of the exhibition's catalog offers a generous selection of more than 300 halftone images, accompanied by an appendix of the ads' corresponding sources. New to this edition are added pages of brilliant color reproductions of a selection of the best materials. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries. Students of art, illustration, and advertising as well as professional illustrators, historians, and anyone with an appreciation of advertising art will find this volume a richly evocative source of historic commercial art.
The Art Directors Club is one of the most concentrated groups of creative talent in the world, and is a gathering place for leaders in visual communication. ADC Members share the vision of founder Louis Pedlar, who brought his colleagues in advertising together in 1920 to dignify their profession and judge advertising art by the same stringent standards as fine art. For 89 years ADC members have taken up Pedlar's challenge by funding programs to Connect, Provoke and Elevate creative professionals around the world. Each year ADC brings together the best minds in the creative industries to celebrate the winners of their annual awards and publishes the results in the ADC Annual.
| SKU | Unavailable |
| ISBN 13 | 9780486829197 |
| ISBN 10 | 0486829197 |
| Title | The 1921 Annual of Advertising Art: the Catalog of the First Exhibition Held by the Art Directors Club |
| Author | 0 Art Directors Club |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Dover Publications Inc. |
| Year published | 2019-01-25 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |