The Art of Hand-Lettering by Commander Edward Whitehead

The Art of Hand-Lettering by Commander Edward Whitehead

Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page.
Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyze existing forms, discover new techniques, and develop their own critical faculties.
Valuable for the student, the teacher, the lecturer, and] the designer, declared School Arts of this thorough, practical guide to hand-lettering.

When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specializing in advertising.

SKU	Unavailable
ISBN 13	9780486824017
ISBN 10	0486824012
Title	The Art of Hand-Lettering
Author	Commander Edward Whitehead
Condition	Unavailable
Binding Type	Paperback
Publisher	Dover Publications Inc.
Year published	2018-04-27
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.