The The Framemaking Sale by Brent Adamson

The The Framemaking Sale by Brent Adamson

This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision

Brent Adamson is a world-renowned researcher, author, presenter, trainer, and adviser to B2B commercial executives. The former "chief storyteller" at CEB, now Gartner's sales, marketing, and customer service practices, he is the coauthor of the bestsellers The Challenger Sale and The Challenger Customer. He lives outside of Washington, D.C.
Karl Schmidt is an award-winning research leader, author, strategy consultant, and corporate executive focused on driving growth for organizations ranging from the Fortune 500 to start-ups. While practice vice president at CEB, now Gartner, he led over fifty researchers solving the most challenging problems facing heads of sales, marketing, and communications. Those insights have appeared in the Harvard Business Review, Forbes, and The Challenger Customer. He lives in Bethesda, Maryland.

SKU	Unavailable
ISBN 13	9781541705821
ISBN 10	1541705823
Title	The The Framemaking Sale
Author	Brent Adamson
Condition	Unavailable
Binding Type	Hardback
Publisher	PublicAffairs,U.S.
Year published	2025-10-02
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.