THE MARKETING PLAN by John Westwood
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step through the marketing planning process to the preparation of all types of marketing plans.
Westwood, John: - John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749426149 |
| ISBN 10 | 0749426144 |
| Title | THE MARKETING PLAN |
| Author | Westwood John |
| Condition | Unavailable |
| Binding Type | Book |
| Publisher | Kogan Page Ltd |
| Year published | 1998-02-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |