The The Real Woo by Lisa Morgan

For the past 25 years, Lisa Morgan has been practicing, teaching, and speaking about hypnosis, so it's no surprise that she recognized Trump's handshake as a classic hypnotic technique right at the start of his presidential campaign. Lisa spent a year traveling overland in India and Nepal after graduating from the University of Wales, Aberystwyth, with a degree in Politics and Sociology. The travel bug had taken hold. Lisa turned her focus to business after earning a post-graduate certificate in education (PGCE) at the University of Birmingham, teaching in London, and a delightful two years as Head of Language and Communication at Green Island Secondary School in Jamaica. She worked as a consumer strategist for ad firms such as J. Walter Thompson.

Walter Thompson played a role in qualitative market research in London and Warsaw. This work piqued Lisa's interest in learning what individuals were truly thinking, rather than accepting what they said they were thinking. Lisa took a number of esoteric and experimental courses throughout the years, including hypnosis and NLP (Neuro-Linguistic Programming). Wilf Proudfoot, a rich grocery businessman and former MP turned hypnotherapy, was a powerful teacher.

Lisa worked as the Planning and Research Director, Asia & Pacific regions, for a worldwide beverages firm - United Distillers, now Diageo - and led a Tokyo-based brand strategy and research consultancy after moving to Hong Kong and subsequently Japan for nine years. She started running visioning workshops and teaching hypnosis with NLP in Tokyo. Lisa has a unique perspective based on her mixed methodological research expertise in human motivation and marketing, as well as her practical knowledge of hypnosis. Her knowledge of hypnosis gives light on the influence and efficacy of current communication methods.

She believes that ethical hypnosis can help people not only achieve well-being, but also produce innovative ideas and solve issues in novel ways. Lisa has penned far too many research and strategy studies for corporate customers, as well as several pieces for trade publications, during the course of her career. She has presented at conferences and led workshops in the United Kingdom, the United States, Europe, Asia, and Australia. Her work has been broadcast on Japanese television and in the press, including CNN, NHK, Asahi Shimbun, and Japan Times.

'She' and Woman & Home publications in the UK, as well as The Times' Body and Soul supplement. She's also been highlighted on local radio and in publications. Lisa, who is now situated in the Lake District, teaches others how to use hypnotic trance for creative thinking. She teaches hypnosis, hypnotherapy, and NLP courses as the Chair of the UK Guild of Hypnosis Practitioners.