The Theory and Practice of Revenue Management by Kalyan T Talluri

The Theory and Practice of Revenue Management by Kalyan T Talluri

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

"Simply put this is an outstanding bookIt is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.

Part II covers, in Chapters 5 and 6, both dynamic pricing and auctions. If there is a fault with the book, it is the fact that the role of variational methods and dynamic game theory in pricing is not stressed. However, that material is rather advanced and in its infancy with regard to revenue management; so excluding it makes a great deal of editorial sense.

Part III could be titled "Applications", and it has illustrative examples for almost every type of decision environment in which revenue management has been studied and/or practiced. In closing I reiterate that this is an outstanding book and a must have reference for anyone doing research on revenue management."

Terry L. Friesz, Harold & Inge Marcus Chaired Prof.

Pennsylvania State University

To be published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4:4 in December 2004

SKU	Unavailable
ISBN 13	9780387243764
ISBN 10	0387243763
Title	The Theory and Practice of Revenue Management
Author	Kalyan T Talluri
Series	International Series In Operations Research And Management Science Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	Springer-Verlag New York Inc.
Year published	2005-02-23
Number of pages	713
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.