A Theory of Shopping by Daniel Miller

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Summary

The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest...

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A Theory of Shopping by Daniel Miller

The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest...
Miller incorporates many diverse theories into his interpretation and ties together several anthropological concepts to create a unique vision of what shopping isMiller's book provides a stimulating and thought-provoking look at shopping behavior from a prospective that might be novel for many marketing and consumer researchers and theorists.... A Theory of Shopping can be read with profit by anyone wishing to see how this aspect of consumer behavior is viewed by another discipline.... Miller's book should provide food for thought, regardless of whether one accepts or rejcts his arguments. -- Ronald E. Goldsmith, Florida State University * Journal of the Academy of Marketing Science *
Daniel Miller is Professor of Anthropology at the University College of London. His recent books include Capitalism: An Ethnographic Research and Worlds Apart: Modernity through the Prism of the Local.
SKU Unavailable
ISBN 13 9780801485510
ISBN 10 0801485517
Title A Theory of Shopping
Author Daniel Miller
Condition Unavailable
Binding Type Paperback
Publisher Cornell University Press
Year published 1998-04-02
Number of pages 180
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.