Think! by Tina Catling
Everyone has an undiscovered pool of creative thought, this is the book that opens the floodgates. In the fast--paced business world creativity is now a differentiator, a vital and essential corporate skill. But if creativity is a skill where is the manual? Think! is much much more than another guide to creativity. It is a cornucopia of inspirations and imaginings. Combining text, imagery, design and colour, Think! looks and feels like no other business book. Within it you will find stories of remarkable innovation, poetry, contributions from leading creatives like Tom Farmer and Vivienne Westwood, original art, quotes and cartoons. Whether you use Think! as a tool for team brainstorming or cherish it as your personal creative bible, a transportable resource you can pick up and dip into at any point, it will change the way you think forever. aeo Full colour bible of business and personal creativity, beautifully packaged and presented. aeo Stunning point of sale and promotional material designed and provided by Out of the Box. aeo Unlike other a creative how--toa books, which talk about theories and organizational processes, Think! can be used as a tool giving inspiration through visual and other stimuli.
!the package is a pleasure to look at and fun to read, so it deserves commendation for providing a welcome alternative to the jargon--ridden, grey print of so many self--help managerial paperbacks! (People Management, 5 December 2002) !whoever you are, whatever you do , you will glean much from this book, which you will be able to put into practice! (Knaresborough Post, 3 January 2003) !whoever you are, whatever you do , you will glean much from this book, which you will be able to put into practice! (Harrogate Advertiser, 3 January 2003) !a good read!this book conveys ideas simply and conciselyIf you are looking for inspiration then look no further! (Marketing Business. February 2003) !beautifully designed!a very unusual business book and all the better for it! (Business Plus, February 2003) !This is an easy to read, entertaining book that makes understanding the routs to creative thinking enjoyable! (Marketing, 9th October 2003)
Tina Catling and Mark Davies both have 20 years experience in marketing, working in some of the largest advertising and marketing agencies in the world including Saatchi and Saatchi and Ogilvy and Mather and working for some of the worlds most exciting companies. In 1993 they founded the award--winning agency outside the box plc, where they quickly established a reputation for excellence and creativity with clients such as Boots, Dulux, Royal Mail, Argos, npower, Wedgwood, Littlewoods. Tinas role in the agency as Innovations Director is to develop relationships with both existing and prospective clients, creatively extending their strategic planning and challenging existing marketing plans and thinking methods. Marks role as Managing Director focuses on group operations ensuring that the company consistently delivers outstanding results. They have very different ways of approaching their work Tina allows her mind to work very freely with prolific output, while Mark works in a more processed, analytical way focused on outcome. Together they create a stimulating and rewarding environment and excellent results. In addition to their work within the agency they spend time lecturing on the IDM Diploma and they regularly speak at business events throughout the UK. They have a shared passion for learning about creativity.
| SKU | Unavailable |
| ISBN 13 | 9781841124377 |
| ISBN 10 | 1841124370 |
| Title | Think! |
| Author | Tina Catling |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-10-18 |
| Number of pages | 148 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |