This Business of Music Marketing and Promotion
Summary
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This Business of Music Marketing and Promotion by Tad Lathrop
(Book). The maxim in the music industry has always been You can't make it on talent alone, and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply create a marketing plan, know your audience, be familiar with the laws of commerce but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (Twenty Profile-Building Ideas to Use Right Now), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.
| SKU | Unavailable |
| ISBN 13 | 9780823077298 |
| ISBN 10 | 0823077292 |
| Title | This Business of Music Marketing and Promotion |
| Author | Tad Lathrop |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Watson-Guptill Publications |
| Year published | 2003-10-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |