Total Branding by Design by Paul Southgate
This is a practical guide on how to exploit the full potential of packaging design as a marketing tool to build brands. The book also provides insights into well-known product campaigns, such as Jack Daniels, Tango, Coca-Cola, Perrier, Bailey's and Gale's Honey.| SKU | Unavailable |
| ISBN 13 | 9780749418649 |
| ISBN 10 | 0749418648 |
| Title | Total Branding by Design |
| Author | Paul Southgate |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1995-10-31 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |