Total Global Strategy by George S Yip
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies. The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.| SKU | Unavailable |
| ISBN 13 | 9780132374729 |
| ISBN 10 | 0132374722 |
| Title | Total Global Strategy |
| Author | George S Yip |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2011-10-14 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |