The Total Package by Thomas Hine
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
Informative.. entertaining...a stimulating book for anyone interested in the way we are. * New York TIMES BOOK REVIEW *
THE TOTAL PACKAGE has to be the bible of the industry: everything is there, all the nuances. The book presents a clear picture to both professional and layman. * - PRIMO ANGELI, designer 1996 Olympic Games *
THE TOTAL PACKAGE has to be the bible of the industry: everything is there, all the nuances. The book presents a clear picture to both professional and layman. * - PRIMO ANGELI, designer 1996 Olympic Games *
Thomas Hine writes on design and popular culture for the New York Times and other publication. he is the Multimedia editor of Bartlett's Familiar Quotations and the author of two previous books.
| SKU | Unavailable |
| ISBN 13 | 9780316365468 |
| ISBN 10 | 0316365467 |
| Title | The Total Package |
| Author | Thomas Hine |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Little, Brown & Company |
| Year published | 1998-02-05 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |