Total Relationship Marketing by Evert Gummesson
Encyclopaedic coverage on current thinking on total relationship marketing. The author broadens the debate on marketing management beyond the "four P's" by analysing it in terms of 30 key relationships, each of which is illustrated with a case or example.| SKU | Unavailable |
| ISBN 13 | 9780750644631 |
| ISBN 10 | 075064463X |
| Title | Total Relationship Marketing |
| Author | Evert Gummesson |
| Series | Cim Professional Development |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1999-05-05 |
| Number of pages | 281 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |