Tourism Marketing by Alan Fyall
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.-
The Darker Side of Travel
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Zoos and Tourism
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VFR Travel Research
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Health and Wellness Tourism
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Sport Tourism Development
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Best Practice in Accessible Tourism
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Crisis and Disaster Management for Tourism
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Sport Tourism
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Wellness, Wellbeing and Tourism
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Decolonising Tourism Education
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Climate Justice in Tourism
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Network Analysis and Tourism
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Recreational Tourism
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Tourism in the Arab World
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Quantitative Methods in Tourism
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Heritage, Screen and Literary Tourism
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Coastal Mass Tourism
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North America
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Nordic Tourism
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Tourism Ethics
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Sustainable Tourism in Southern Africa
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Marine Ecotourism
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Music and Tourism
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Commercial Nationalism and Tourism
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Brexit and Tourism
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Nature-Based Tourism in Peripheral Areas
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Natural Area Tourism
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Oceania
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Tourism Employment
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The Tourism Area Life Cycle, Vol. 1
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The Tourism Area Life Cycle, Vol.2
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Tourism and Earthquakes
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Tourism, Mobility and Second Homes
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Philosophies of Hospitality and Tourism
“This well-written, innovative, ground-breaking text lifts our knowledge of tourism marketing to another level and adds scholarly insight into our understanding of the topicThis is a strong addition to the tourism literature and I recommend it without reservation.”
* Ross K. Dowling PhD, Foundation Professor of Tourism (Edith Cowan University). *Both Alan Fyall and Brian Garrod have published widely in the area of tourism. Together, they have recently edited the book Managing Visitor Attractions: New Directions with Anna Leask, while Brian has also edited the book Marine Ecotourism: Issues and Experiences with Julie C. Wilson, published by Channel View Publications.
| SKU | Unavailable |
| ISBN 13 | 9781873150894 |
| ISBN 10 | 187315089X |
| Title | Tourism Marketing |
| Author | Alan Fyall |
| Series | Aspects Of Tourism |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Channel View Publications Ltd |
| Year published | 2004-12-21 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |