Tourism Marketing by Les Lumsdon
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.| SKU | Unavailable |
| ISBN 13 | 9781861520456 |
| ISBN 10 | 186152045X |
| Title | Tourism Marketing |
| Author | Les Lumsdon |
| Series | Tourism And Hospitality Management Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1997-10-16 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |