Tourism: The Business of Hospitality and Travel, Global Edition by Roy Cook

Tourism: The Business of Hospitality and Travel, Global Edition by Roy Cook

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

SKU	Unavailable
ISBN 13	9781292221670
ISBN 10	1292221674
Title	Tourism: The Business of Hospitality and Travel, Global Edition
Author	Roy Cook
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2017-09-11
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable