Trade Marketing Strategies by Geoffrey Randall
Develops and promotes strategies for marketing to the retailing trade, explaining how manufacturers must build and maintain strong brands and deliver outstanding customer service to retailers. The text is aimed at managers who are responsible for finding practical solutions to marketing problems.| SKU | Unavailable |
| ISBN 13 | 9780750620123 |
| ISBN 10 | 0750620129 |
| Title | Trade Marketing Strategies |
| Author | Geoffrey Randall |
| Series | Professional Development S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1994-08-24 |
| Number of pages | 183 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |