Trading Up by Michael J Silverstein

Trading Up by Michael J Silverstein

Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'

John Butman is an author, editor, and collaborative writer. His writing has appeared in the Harvard Business Review, the Nation, and other publications and his work has been featured in the New York Times, the Economist, and media venues around the world. His books include Trading Up: The New American Luxury, a BusinessWeek bestseller, and Breaking Out: How to Build Influence in a World of Competing Ideas. John divides his time between Portland and Bailey Island, Maine, not far from one of the earliest English settlement sites in America.

Dr. Simon Targett is a writer, historian and corporate communications advisor. He holds a PhD in history from Cambridge and has written articles on British history for various publications. An award-winning journalist, he has served as a correspondent and senior editor on the Financial Times and as global editor-in-chief of The Boston Consulting Group. He lives in London with his wife and two children.

SKU	Unavailable
ISBN 13	9781591840701
ISBN 10	1591840708
Title	Trading Up
Author	Michael J Silverstein
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2008-04-29
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.