Transform by Gerry Mcgovern
Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: Why? Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data even when it goes against your gut instinct? This is Gerry McGovern's sixth book on web culture and economy. He is the founder and CEO of Customer Carewords, a company that has developed a set of methods to understand customer top tasks.Gerry McGovern is the author of a number of important works, including Killer Online Content (A & C Black, 2006). He has worked with numerous top companies, including Microsoft, Hewlett-Packard, and Aer Lingus, and is a sought-after speaker at worldwide online content management conferences.
| SKU | Unavailable |
| ISBN 13 | 9781782807384 |
| ISBN 10 | 1782807381 |
| Title | Transform |
| Author | Mcgovern Gerry |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Independent Publishing Network |
| Year published | 2016-12-04 |
| Number of pages | 210 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |