Transforming Your Go-to-Market Strategy by V Kasturi Rangan

  •
1 1

Transforming Your Go-to-Market Strategy by V Kasturi Rangan

Checking stock...
Checking stock...
Summary

Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Transforming Your Go-to-Market Strategy by V Kasturi Rangan

Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.

You might also like

SKU Unavailable
ISBN 13 9781591397663
ISBN 10 1591397669
Title Transforming Your Go-to-Market Strategy
Author V Kasturi Rangan
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business Review Press
Year published 2006-06-01
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought