Transmedia Television
Transmedia Television
Summary
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ‘television’ means in a multiplatform media landscape.
The feel-good place to buy books
- Free US shipping over $15
- Buying preloved emits 41% less CO2 than new
- Millions of affordable books
- Give your books a new home - sell them back to us!
Transmedia Television by Elizabeth Evans
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what television means in a multiplatform media landscape.'Elizabeth Evans differentiates her well-researched and lucid study through her core focus on audience response, specifically the extent to which British viewers of the mid-2000s were willing to integrate transmedia gaming, mobile television, and downloaded episodes into their everyday engagement with television content..With such a capable foundation already established in this book, other scholars will no doubt answer Evans's call for more in-the-moment-of-change reception studies.'Jennifer Gillan, Cinema Journal
| SKU | Unavailable |
| ISBN 13 | 9780415882927 |
| ISBN 10 | 0415882923 |
| Title | Transmedia Television |
| Author | Elizabeth Evans |
| Series | Comedia |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2011-02-14 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |