Transnational Management: Text, Cases & Readings in Cross-Border Management by Christopher A Bartlett

Transnational Management: Text, Cases & Readings in Cross-Border Management by Christopher A Bartlett

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

SKU	Unavailable
ISBN 13	9781259010590
ISBN 10	1259010597
Title	Transnational Management: Text, Cases & Readings in Cross-Border Management
Author	Christopher A Bartlett
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2013-05-01
Number of pages	800
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.