Trump University Marketing 101 by Donald Sexton
Combines one of the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia.
"..contains practical business tips...straightforward, matter-of-fact tone when explaining ideas and tactics with step-by-step instructions that are easy to grasp..." (Business Traveller, October 2006)
Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.(r), a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School's Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing's China Economic Daily.
| SKU | Unavailable |
| ISBN 13 | 9780471916901 |
| ISBN 10 | 0471916900 |
| Title | Trump University Marketing 101 |
| Author | Donald Sexton |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2006-04-01 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |