Trust Us, We'Re Experts! by Sheldon Rampton

Trust Us, We'Re Experts! by Sheldon Rampton

The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there's too much information out there and not enough hours in a day to sort it all out.
We should stop trusting them right this second.
In their new book Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts."
Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say--preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions."
This eye-opening book is a must-read for anyone seeking to navigate the truth in a world saturated with manipulation.

Sheldon Rampton and John Stauber are the bestselling authors of Weapons of Mass Deception, Toxic Sludge Is Good for You!, Banana Republicans, and Trust Us, We're Experts! Stauber is the founder and director of the Center for Media & Democracy. He and Rampton write and edit the quarterly PR Watch.
Sheldon Rampton and John Stauber are the bestselling authors of Weapons of Mass Deception, Toxic Sludge Is Good for You!, Banana Republicans, and Trust Us, We're Experts! Stauber is the founder and director of the Center for Media & Democracy. He and Rampton write and edit the quarterly PR Watch.

SKU	Unavailable
ISBN 13	9781585421398
ISBN 10	1585421391
Title	Trust Us, We'Re Experts!
Author	Sheldon Rampton
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2002-01-14
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.