Turn Your Literature Review Into An Argument by Robert Thomas
Outlining what a literature review is - and isnt -this is the Little Quick Fixfor using the literature toconstruct a strong academic argument.
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
| SKU | Unavailable |
| ISBN 13 | 9781529701258 |
| ISBN 10 | 1529701252 |
| Title | Turn Your Literature Review Into An Argument |
| Author | Robert Thomas |
| Series | Little Quick Fix |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2019-10-07 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |