Turnaround by David Magee

Turnaround by David Magee

The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. This is the story of how he did it.

When Carlos Ghosn, a 46-year-old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition-bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs -- all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.

DAVID MAGEE is the author of Turnaround: How Carlos Ghosn Rescued Nissan; The John Deere Way: Performance That Endures; and Ford Tough, the latter two published by Wiley. A former newspaper editor and columnist, Magee has been interviewed on NPR, ABC Radio, Bloomberg TV, and the Discovery Channel and has appeared on dozens of regional television and radio programs.

SKU	Unavailable
ISBN 13	9780060514853
ISBN 10	006051485X
Title	Turnaround
Author	David Magee
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Publishers Inc
Year published	2003-01-07
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.