The Turnaround Prescription by Mark R Goldston

The Turnaround Prescription by Mark R Goldston

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Summary

Goldston earned a formidable reputation in the world of marketing thanks to his success in revitalizing ailing brands at Revlon fragrance, and his ability to launch new winning products at Faberge and Reebok. Here he sets out the techniques he employed to achieve his success.

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The Turnaround Prescription by Mark R Goldston

Goldston earned a formidable reputation in the world of marketing thanks to his success in revitalizing ailing brands at Revlon fragrance, and his ability to launch new winning products at Faberge and Reebok. Here he sets out the techniques he employed to achieve his success.
SKU Unavailable
ISBN 13 9780029123959
ISBN 10 002912395X
Title The Turnaround Prescription
Author Mark R Goldston
Condition Unavailable
Binding Type Hardback
Publisher Simon & Schuster
Year published 1992-07-01
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.