Twenty Ads That Shook the World
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Twenty Ads That Shook the World by James B Twitchell
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
James B. Twitchell is professor of English and advertising at the University of Florida and author of many books, including Adcult USA and Lead Us Into Temptation. He is also the author of 20 Ads That Shook the World, For Shame, and Branded Nation. Ken Ross has been a fine art photographer and educator for over thirty years. His photography has been displayed in numerous exhibits and featured in the New York Times and Esquire magazine. He has been awarded a Geraldine R. Dodge Foundation Grant and a New Jersey Artist Fellowship for the photographs seen in Where Men Hide.
| SKU | Unavailable |
| ISBN 13 | 9780609605639 |
| ISBN 10 | 0609605631 |
| Title | Twenty Ads That Shook the World |
| Author | James B Twitchell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Random House USA Inc |
| Year published | 2000-04-25 |
| Number of pages | 244 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |