Twenty Ads That Shook the World
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Twenty Ads That Shook the World by James Twitchell
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.With his wife, Mary, James B. Twitchell resides in Gainesville, Florida, and Charlotte, Vermont. He is the author of many books, including Twenty Ads That Shook the World, Living It Up: Our Love Affair with Luxury, Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld, and Where Men Hide. He was a professor of English at the University of Florida for many years.
| SKU | Unavailable |
| ISBN 13 | 9780609807231 |
| ISBN 10 | 0609807234 |
| Title | Twenty Ads That Shook the World |
| Author | James Twitchell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 2001-12-26 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |