Typography. Advertising. Book Design by Max Bill

Typography. Advertising. Book Design by Max Bill

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Summary

One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humour. This book offers a comprehensive view of an area of work from Bill: typography, advertising and book design.

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Typography. Advertising. Book Design by Max Bill

Max Bill (1908–1994) is primarily associated with the terms “Concrete Art” and “Environmental Design”. He was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publications have turned him into one of the most fruitful stimulators of Modern Concrete Art in post-war Europe among the Bauhaus generation of students. This volume offers a comprehensive view into an area of his work that has so far received little attention: typography, advertising and book design. It shows for that almost everything that the Swiss Avantgarde movement accomplished during the 1930s was visualized in Bill’s studio “bill-zürich reklame”. The reader discovers Max Bill as the tireless creator of highly individual types, commercial logos and advertisements as well as an exceedingly versatile designer who had an amazing command of “visual humor”.
SKU Unavailable
ISBN 13 9783721203417
ISBN 10 3721203410
Title Typography. Advertising. Book Design
Author Max Bill
Condition Unavailable
Binding Type Hardback
Publisher Niggli Verlag
Year published 1999-01-01
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable