U R a Brand! by Catherine Kaputa
Delivers 10 key personal brand strategies that aren't taught in business school. This book highlights the self-branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures.
Catherine Kaputa is founder and president of SelfBrand, her new York based personal brand consulting firm. She led the I Love New York campaign, has worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years and has taught branding and advertising at New York University, Stern School of Business. Find out more at web.me.com/catherinekaputa/Site/Home and view her blog at artofbranding.com.
| SKU | Unavailable |
| ISBN 13 | 9780891062134 |
| ISBN 10 | 0891062130 |
| Title | U R a Brand! |
| Author | Catherine Kaputa |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Murray Press |
| Year published | 2009-06-04 |
| Number of pages | 232 |
| Prizes | Winner of Benjamin Franklin Award (Career) 2007, Commended for Independent Publisher Book Awards (Business/Career) 2007 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |