Ultimate Guide to Google AdWords
Ultimate Guide to Google AdWords
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Summary
Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium.
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Ultimate Guide to Google AdWords by Perry Marshall
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
| SKU | Unavailable |
| ISBN 13 | 9781599186122 |
| ISBN 10 | 1599186128 |
| Title | Ultimate Guide to Google AdWords |
| Author | Perry Marshall |
| Series | Ultimate Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Entrepreneur Press |
| Year published | 2017-11-02 |
| Number of pages | 380 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |