The Ultimate Marketing Toolkit by Paula Peters

The Ultimate Marketing Toolkit by Paula Peters

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Summary

Focuses on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Containing sample brochures, ads and press releases, this title shows readers how to promote a new business or remarket an old one.

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The Ultimate Marketing Toolkit by Paula Peters

There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will need marketing materials. This book is the most up-to-date and affordable book on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Filled with sample brochures, ads and press releases, this book shows every reader how to promote a new business or remarket an old one.
Paula Peters is a full-time writer and entrepeneur with almost a decade of experience writing and technical marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by humdreds of business owners and executive throughout the Midwest.
SKU Unavailable
ISBN 13 9781593374976
ISBN 10 1593374976
Title The Ultimate Marketing Toolkit
Author Paula Peters
Condition Unavailable
Binding Type Paperback
Publisher Adams Media Corporation
Year published 2006-04-17
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.