The Ultimate Question 2.0 (Revised and Expanded Edition)
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The Ultimate Question 2.0 (Revised and Expanded Edition) by Fred Reichheld
Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.
This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 20: How Net Promoter Companies Thrive in a Customer-Driven World, an updated and expanded version of The Ultimate Question. The original lit the spark for the Net Promoter fire in 2006.” CRM magazine wonderful new book” FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company.” 800 CEO READ
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.
| SKU | Unavailable |
| ISBN 13 | 9781422173350 |
| ISBN 10 | 1422173356 |
| Title | The Ultimate Question 2.0 (Revised and Expanded Edition) |
| Author | Fred Reichheld |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2011-09-20 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |