The Unauthorized Guide To Doing Business the Jamie Oliver Way by Trevor Clawson

The Unauthorized Guide To Doing Business the Jamie Oliver Way by Trevor Clawson

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand  Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international  Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Trevor Clawson is a freelance journalist specialising in fast growth businesses, management issues, corporate governance, HR, new media, marketing and technology.
He has contributed to a wide range of publications, including the Guardian, The Sunday Times, Independent and the Mail on Sunday. However, most of his work is for business magazines: he's a regular contributor to Director,?Growing Business, Revolution and Professional Pensions.

SKU	Unavailable
ISBN 13	9781907312410
ISBN 10	1907312412
Title	The Unauthorized Guide To Doing Business the Jamie Oliver Way
Author	Trevor Clawson
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2010-03-26
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.