Understanding Aesthetics for the Merchandising and Design Professional
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Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.
| SKU | Unavailable |
| ISBN 13 | 9781563678097 |
| ISBN 10 | 1563678098 |
| Title | Understanding Aesthetics for the Merchandising and Design Professional |
| Author | Ann Marie Fiore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2010-07-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |