Understanding and Managing Customers
Summary
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Understanding and Managing Customers by Isabel Doole
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.| SKU | Unavailable |
| ISBN 13 | 9780273685623 |
| ISBN 10 | 0273685627 |
| Title | Understanding and Managing Customers |
| Author | Isabel Doole |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2004-10-05 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |