Understanding Business by William Nickels

Understanding Business by William Nickels

Provides topical coverage to using dynamic pedagogy. This book creates market-defining ancillary items for professors and students alike.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

SKU	Unavailable
ISBN 13	9780071101363
ISBN 10	0071101365
Title	Understanding Business
Author	William Nickels
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2006-12-16
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable