Understanding Communication Theory by John F Cragan

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Understanding Communication Theory by John F Cragan

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Summary

Teaches undergraduate and graduate communication majors about essential communication theories and illustrates their contribution to society. A metatheoretical blueprint used to classify and analyze 42 core theories is introduced in Chapter 1. This metatheory divides communication theories into fiv

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Understanding Communication Theory by John F Cragan

A discipline-based, comprehensive text for communication theory courses, this volume provides a practical, engaging overview of 42 different theories that students will need to be aware of as they enter the serious study of this field. The authors, established scholars and writers, have provided a user-friendly tour of the discipline, complete with a unifying metatheory (in Chapter 1) which helps contextualize and organize the different theories as they are presented. Accurate, up to date, and comprehensive, this volume will prove a valuable addition to the literature on the subject and an invaluable guide through the discipline.

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SKU Unavailable
ISBN 13 9780205195879
ISBN 10 0205195873
Title Understanding Communication Theory
Author John F Cragan
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1998-02-28
Number of pages 422
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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