Understanding Consumer Behaviour in a Week by Sue Cave

Understanding Consumer Behaviour in a Week by Sue Cave

Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered: * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption

Sue Cave has worked as an occupational psychologist, and is presently employed in education at an associate college of the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of materials for teachers.

SKU	Unavailable
ISBN 13	9780340782477
ISBN 10	0340782471
Title	Understanding Consumer Behaviour in a Week
Author	Sue Cave
Series	Successful Business In A Week S
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2001-06-29
Number of pages	96
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.