Understanding Digital Marketing
Summary
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Understanding Digital Marketing by Damian Ryan
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
"One of the most comprehensive yet easy-to-read books on digital marketing available" * The Marketer *
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com. Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing.They are both the authors of The Best Digital Marketing Campaigns in the World (also published by Kogan Page).
| SKU | Unavailable |
| ISBN 13 | 9780749464271 |
| ISBN 10 | 0749464275 |
| Title | Understanding Digital Marketing |
| Author | Damian Ryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2012-03-03 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |