Understanding Korean Webtoon Culture
Summary
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Understanding Korean Webtoon Culture by Dal Yong Jin
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytellingthe flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologiesThe book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *
Provides a meticulously crafted and extensive exploration of this new transnational, transmedia cultural phenomenon. The book serves as a valuable resource for both undergraduate and graduate courses encompassing the topics of media, globalization, and Korean popular culture…In particular, readers will find the critical reflections on the consequences of platformization, the evolution of media technologies, and the development of cultural products…to be enlightening and thought-provoking. -- Hojin Song * Seoul Journal of Korean Studies *
Provides a meticulously crafted and extensive exploration of this new transnational, transmedia cultural phenomenon. The book serves as a valuable resource for both undergraduate and graduate courses encompassing the topics of media, globalization, and Korean popular culture…In particular, readers will find the critical reflections on the consequences of platformization, the evolution of media technologies, and the development of cultural products…to be enlightening and thought-provoking. -- Hojin Song * Seoul Journal of Korean Studies *
Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.
| SKU | Unavailable |
| ISBN 13 | 9780674291324 |
| ISBN 10 | 0674291328 |
| Title | Understanding Korean Webtoon Culture |
| Author | Dal Yong Jin |
| Series | Harvard East Asian Monographs |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard University Press |
| Year published | 2022-11-15 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |