Understanding Korean Webtoon Culture
Understanding Korean Webtoon Culture
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Summary
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
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Understanding Korean Webtoon Culture by Dal Yong Jin
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.
As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologiesThe book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *
Provides a meticulously crafted and extensive exploration of this new transnational, transmedia cultural phenomenon. The book serves as a valuable resource for both undergraduate and graduate courses encompassing the topics of media, globalization, and Korean popular culture…In particular, readers will find the critical reflections on the consequences of platformization, the evolution of media technologies, and the development of cultural products…to be enlightening and thought-provoking. -- Hojin Song * Seoul Journal of Korean Studies *
Provides a meticulously crafted and extensive exploration of this new transnational, transmedia cultural phenomenon. The book serves as a valuable resource for both undergraduate and graduate courses encompassing the topics of media, globalization, and Korean popular culture…In particular, readers will find the critical reflections on the consequences of platformization, the evolution of media technologies, and the development of cultural products…to be enlightening and thought-provoking. -- Hojin Song * Seoul Journal of Korean Studies *
Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.
| SKU | Unavailable |
| ISBN 13 | 9780674291324 |
| ISBN 10 | 0674291328 |
| Title | Understanding Korean Webtoon Culture |
| Author | Dal Yong Jin |
| Series | Harvard East Asian Monographs |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard University Press |
| Year published | 2022-11-15 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |