Understanding Marketing
Understanding Marketing
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Summary
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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Understanding Marketing by Mark Davies
A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).| SKU | Unavailable |
| ISBN 13 | 9780134904672 |
| ISBN 10 | 0134904672 |
| Title | Understanding Marketing |
| Author | Mark Davies |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1997-09-26 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |