Understanding Media by Marshall Mcluhan
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence.. When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement
'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald
'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.
| SKU | Unavailable |
| ISBN 13 | 9780415253970 |
| ISBN 10 | 0415253977 |
| Title | Understanding Media |
| Author | Marshall Mcluhan |
| Series | Routledge Classics |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2001-05-18 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |