Understanding Organizations through Language by Susanne Tietze

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Summary

Taking issue with functional approaches to communication, this title offers an alternative based on 'webs of meaning'. Instead of viewing communication as a thing that can be unproblematically controlled and managed, this title uses semiology as a theoretical bedrock to develop a metaphor for communication.

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Understanding Organizations through Language by Susanne Tietze

The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to functional' approaches to communication based around the metaphor of webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.
Susanne′s first degree, an MA in English and German (first class), was awarded by Karl-Ruprechts-Universität, Heidelberg (Germany). She worked as a librarian, properties manager for a theatre company and translator before taking up a teaching scholarship awarded by the Deutscher Akademischer Austauschdienst (German Academic Exchange Service) in 1989 to teach German at Sheffield City Polytechnic
SKU Unavailable
ISBN 13 9780761967187
ISBN 10 0761967184
Title Understanding Organizations through Language
Author Susanne Tietze
Condition Unavailable
Binding Type Hardback
Publisher SAGE Publications Inc
Year published 2003-09-18
Number of pages 200
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.