Understanding Pop-Up Stores through Passion and Practice by Ghalia Boustani

Understanding Pop-Up Stores through Passion and Practice by Ghalia Boustani

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the why, what, and how for entrepreneurs and established brands to capitalize on this exciting format.

This is a fascinating exposé on Pop-Up stores, their origins, evolution, and why such excitement about themGhalia Boustani meanders the reader through a beautiful journey of discovery. She delves articulately into the reasons behind these concepts, their benefits to the landlord, consumer, and the store itself. Entertainment, Education, Escapism, as she explains.

Chris Igwe
Global Retail Strategy Advisor & Founder at Chris Igwe International

Ghalia Boustani’s passion for pop-up retail bursts through the pages of this book. She delves into the intricacies of every stage of the process including strategy, development, and consumer engagement. It is fantastic resource and a great addition to any retail bookshelf!

Melissa Moore
The Retail Advisor. The Retail Tea Break Podcast Host. Retail & Sales Lecturer

Ghalia Boustani is a renowned expert of the retail & events industry, with a fine knowledge of the specifics of pop-up stores. This book is a must-have for brands willing to engage in ephemeral retailing!

Pierre-Luc Passy
Co-founder & CEO at La Devanture. Lecturer at Sciences Po and ESSEC

Ghalia Boustani is a seasoned retail consultant, and holds a doctorate from Ecole Supérieure des Affaires, Lebanon. She has published many works and manuscripts on ephemeral retailing, focusing on the Middle Eastern and European markets. Ghalia's influence extends globally, as she brings her wealth of knowledge to various educational institutions and business schools in cities such as Beirut, Istanbul, London, and Paris. Since 2011, she has been actively involved in teaching marketing and retail, participating in over 30 conferences and webinars. Her engaging presence is a regular feature at seminars and forums, including prestigious events like the Retail Focus Forum, Paris Retail Week, and the HOP! Summit. Through these platforms, Ghalia consistently shares her insights and contributes to the discourse shaping the future of retail.

SKU	Unavailable
ISBN 13	9781032293332
ISBN 10	1032293330
Title	Understanding Pop-Up Stores through Passion and Practice
Author	Ghalia Boustani
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2025-02-25
Number of pages	122
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.