Understanding Public Relations by Lee Edwards
This textintroduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and bringstheory to life with a range of case studies, includingYouTube vlogging,the global fair trade movementand the2016 EU referendum in the UK.
Understanding Public Relations pushes the genre of the public relations text into new territoryLee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice. -- ∅yvind Ihlen
Edwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners.
-- Clea Bourne
Lee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion. -- Sarah Banet-Weiser
One of the most comprehensive and coherent explorations of the role of public relations in society to date. A must-read for anyone who is serious about understanding its power and its possibilities. -- Anne Gregory
A must-read for any serious PR student or scholar, Edwards’ socio-cultural approach presents an important and timely challenge to the dominance of functionalism in the field of public relations.
-- Dennis MumbyEdwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners.
-- Clea Bourne
Lee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion. -- Sarah Banet-Weiser
One of the most comprehensive and coherent explorations of the role of public relations in society to date. A must-read for anyone who is serious about understanding its power and its possibilities. -- Anne Gregory
Lee Edwards is Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at the London School of Economics and Political Science. She is particularly interested in the relationship between strategic communications and inequalities, social justice, democracy, and media literacy. She has published a wide range of articles, books, chapters and reports on topics including deliberative engagement in media policymaking, media literacy, public relations as a cultural intermediary, diversity in public relations, and public relations and democracy.
| SKU | Unavailable |
| ISBN 13 | 9781473913103 |
| ISBN 10 | 1473913101 |
| Title | Understanding Public Relations |
| Author | Lee Edwards |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2018-05-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |