Understanding Strategy in a Week by Bob Norton

Understanding Strategy in a Week by Bob Norton

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Summary

An expose of the past, present and future of strategy. It covers: what strategy is; what leading management thinkers say about strategy; case studies of strategies great and small; developing a strategy in tune with the market; and key elements in turning strategy into action.

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Understanding Strategy in a Week by Bob Norton

Strategy is about direction - not directiveness - for all organizations and their units, from the largest company to the smallest school. This is an expose of the past, present and future of strategy. It covers: how strategy has changed, what it is and what it isn't; what strategic models do and what they don't; what leading management thinkers say about strategy; the difference between strategic thinking and strategic planning; case studies of strategies great and small; developing a strategy in tune with the market; and key elements in turning strategy into action.
SKU Unavailable
ISBN 13 9780340724941
ISBN 10 0340724943
Title Understanding Strategy in a Week
Author Bob Norton
Series Successful Business In A Week S
Condition Unavailable
Binding Type Paperback
Publisher John Murray Press
Year published 1999-02-01
Number of pages 95
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.