Understanding the Business of Global Media in the Digital Age
Summary
The feel-good place to buy books
Understanding the Business of Global Media in the Digital Age by Micky Lee
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing todays convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries."With its examples from the digital media giants, and case studies from around the world, Lee and Jin have successfully updated the media business textbook for a global, digital ageThis book sets the benchmark for the next generation of media economics and management studies." -Terry Flew, Queensland University of Technology
"This clearly-written and thoroughly engaging book offers a comprehensive guide to the complex world of global media industries. Revealing the often-hidden histories, theories, economics, politics, cultures, technologies and labor relations behind increasingly international and digital communication systems, Lee and Jin have crafted a vital resource for the classroom that media students and teachers alike will find enlightening and enjoyable to read." -Victor Pickard, Annenberg School of Communication, University of Pennsylvania
Micky Lee is an Associate Professor of Media Studies at Suffolk University, Boston, USA. She has published in feminist political economy, information and communication technologies, and finance, information, and the media.
Dal Yong Jin is Professor in the School of Communication at Simon Fraser University, Canada. His major research and teaching interests are in social media and platform technologies, mobile technologies and game studies, media (de-)convergence, globalization and media, transnational cultural studies, and the political economy of media.
| SKU | Unavailable |
| ISBN 13 | 9781138688988 |
| ISBN 10 | 1138688983 |
| Title | Understanding the Business of Global Media in the Digital Age |
| Author | Micky Lee |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2017-10-20 |
| Number of pages | 270 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |